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Beyond the API: Why Companies Should Have a Presence on All M...

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Saved by 8 people (-1 private), first by anonymouse user on 2008-07-24


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deliver value and drive the transactions is what services have to do

Highlighted by wustl07

Which platforms are important to tap into? There are 4 major venues for companies to consider seriously: iPhone, RIA, Facebook and Browser Extensions. All these platform plug into the same audience, but in a different context.

Highlighted by takuya514

iPhone is great on the go. With opening of the App Store, increasingly iPhone is going to be our personal computer. RIA clients are popular, particularly among early adopters who want richer, snappier experience compared to the web. Facebook, despite its recent scaling back on the platform, remains a major way to reach mainstream audience. Browser extensions enable the user to access the service from around the web.

Highlighted by takuya514

Tapping into these platforms is not cheap. Building a specific and correct solution for each platform requires product management, development and testing resources.

Highlighted by wustl07

f the company has correct API, the exercise is simpler

Highlighted by wustl07

the company builds a client for each platform and benefits from common API and common back-end architecture

Highlighted by wustl07

t is not trivial to maintain presence in all these places, but it's likely to pay off.

Highlighted by wustl07

APIs offer an amazing way for companies to scale, to create an ecosystem of innovation and tap into a wider audience.

Highlighted by wustl07

just rolling out an API and having a third party take care of the client could be dangerous.

Highlighted by wustl07