Anthropology: The Art of Building a Successful Social Site - ...
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Saved by 51 people (0 private), first by anonymouse user on 2009-05-03
- Fadzlan on 2009-10-28 - Tags community , internet_marketing , startups , own_business , recommended
- Muhammadkasim on 2009-10-26 - Tags @SocialBrowsing
- Vickeybird on 2009-06-11 - Tags socialmedia , community , readwriteweb , Social , web2.0 , education , best practices , case study
- Rdjfraser on 2009-06-10 - Tags no_tag
- Soctechnologist on 2009-06-05 - Tags socmediaed
Public Sticky notes
collaborative site
Highlighted by hoang188
collaborative site
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collaborative site
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This is the story of Stack Overflow, a free question and answer site built by developers for developers that has fostered a strong and committed online community in under one year. How? Easy, according to founder Joel Spolsky; all it takes is an understanding of anthropology and a lot of determination.
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all it takes is an understanding of anthropology and a lot of determination.
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In anthropology it's very clear that the environment that you create influences people and how they behave", Spolsky explained. "People will come into the environment and behave according to what you built in certain subtle ways; ways that you probably didn't think about."
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the environment that you create influences people and how they behave
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"In anthropology it's very clear that the environment that you create influences people and how they behave", Spolsky explained. "People will come into the environment and behave according to what you built in certain subtle ways; ways that you probably didn't think about."
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built in certain subtle ways; ways that you probably didn't think about
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user interface you create for your applications will influence how people behave
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Why Search Engines are Failing when it Comes to Collaborative Sites
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- Sign-up scams: Sites that a search engine may send you to where you must first sign up and pay, if you want an answer.
- Register: A "road bump" that many sites have, and one Spolsky thinks reduces participation dramatically
- Wrong answers: When searching for highly technical questions, a search engine may send you to a forum that has multiple answers. If you are unsure which answer is the correct one, you waste too much time working through the wrong ones.
- Obsolete results: Google, for instance, will oftentimes give an older page priority. In turn, the page you are served is often outdated and no longer relevant.
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The Nine Building Blocks of Social Engineering
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To work around these problems, Stack Overflow was built on what Spolsky calls the nine "building blocks" in an effort to create a site that was anthropologically correct and would encourage people to behave in a way that would work. He also pointed out that every single one is copied from somewhere else.
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Stack Overflow tweaked its voting algorithm, giving the person who asked the question special power to select one answer as the official answer that will rise to the top regardless of what the community voted. The second answer, of course is always the highest ranked community answer.
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Editing: Taking a page out of Wikipedia, Stack Overflow allows users to edit both questions and answers; so answers could get better, rather than becoming "this frozen artifact on the Internet until the end of time," which is typical of most forum threads.
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Each URL has the name of the question; each URL is permanent and clean, Metatags, sitemaps; anything and everything was done to ensure Stack Overflow's pages looked "reasonable to search engines."
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Stack Overflow was built around the assumption that people will go to Google which will send them to the right page. Each URL has the name of the question; each URL is permanent and clean, Metatags, sitemaps; anything and everything was done to ensure Stack Overflow's pages looked "reasonable to search engines."
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