11 Things Startups Should Know About Enterprise 2.0 - ReadWri...
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Saved by 28 people (-9 private), first by anonymouse user on 2008-08-21
- Chiangfx on 2009-02-25 - Tags enterprise2.0 , startups
- Kenny3 on 2008-10-27 - Tags business , freelance , tips
- Kreliz on 2008-10-17 - Tags research , commentry , enterprise , Web 2.0 , readwriteweb , social media , social software
- Jurijmlotman on 2008-10-07 - Tags enterprise2.0_star5 , sme20_star5 , coin_star5 , deli
- Midmarketplace on 2008-09-02 - Tags a1
Public Sticky notes
Subscription revenue is more recession proof than advertising and more predictable than traditional enterprise software licensing.
Highlighted by olifante
Parallel replacement" is new.
Highlighted by chiangfx
In the new enterprise world of SAAS and open source, upfront license fees are the exception rather than the rule.
Highlighted by olifante
you need to show that you can run in parallel with the existing solution for a period until you are established enough to be a viable, safe replacement.
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You have to show how you will do something really basic such as either a) increase revenue with a low cost of sale or, b) reduce cost on an existing process or c) create strategic sustainable advantage in measurable ways. Most likely you will do this by enabling better collaboration/communication, both within the enterprise but also, more critically, outside the firewall to the "extended enterprise".
Highlighted by chiangfx
Smart VC understand that Blue Ocean strategy and precise market size estimates seldom go together.
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Open Source has been great for buyers but it has also taken the entry level market away in most segments and that trend shows no sign of letting up.
Highlighted by olifante
You cannot undersell Open Source.
Highlighted by chiangfx
SAAS alone however is not a barrier to entry. Anybody can replicate it. Which means (smart) VC will/should pass. You need the "++" bit as well. That is likely to be something to do with viral, communications and network effects that create a growing user base and proprietary data coming from that base.
Highlighted by olifante
You are in the market of solving a specific business problem, for a specific type of customer, competing against specific incumbents and startups. That is how you need to build a market size, from the bottom up. This is particularly true for "blue ocean" strategies where the market has not been defined by an incumbent.
Highlighted by chiangfx
Look for a small enough market where you can get 20% and take that to 50% share and then leverage that market to get 10% in another market.
Highlighted by olifante
The general rule of thumb has been for vertical ventures to be bootstrapped and eventually rolled up into larger entities. VC tend to view vertical as too limited.
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