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10 Ways Social Media Will Change in 2009 - ReadWriteWeb

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Saved by 83 people (-6 private), first by anonymouse user on 2009-01-27


Public Comment

on 2009-01-28 by smallbizprivacy

People will create, join, and seek social networks that enable them to have meaningful and relevant experiences with each other. They will measure their return on investment (time spent, level of disclosure, etc.) in replies, comments, their ability to influence, and the value of their learning

on 2009-01-28 by mixedman

I just hope social media dies in 2009!! it is a huge waste of human power that can be better used for something productive, like planting your own tomatoes!

on 2009-03-07 by lylejp

This article makes me wonder how organizations will capitalize on social media and consumerize it.????

Public Sticky notes

Users, marketers, and companies face an incredible amount of noise, too

Highlighted by gwidianto

Users, marketers, and companies face an incredible amount of noise, too.

Highlighted by gwidianto

It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed to tap into the power of social media.

Highlighted by whertha

It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed to tap into the power of social media.

Highlighted by msatterwhite

But social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie.

Highlighted by whertha

But social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie.

Highlighted by lylejp

People spread themselves across a number of tools and maintain different networks on each (large portions of which they don't even know), making it nearly impossible to decide what to share and with whom

Highlighted by whertha

Users, marketers, and companies face an incredible amount of noise, too.

Highlighted by whertha

ad publishers and investors now realize that having smaller well-targeted niches can lead to much better returns than marketing to one large undifferentiated mass of users

Highlighted by whertha

Users, marketers, and companies face an incredible amount of noise, too. For every new application that relies on a network, another crops up that helps users manage it. While "eyeballs" used to be the coveted metric, both ad publishers and investors now realize that having smaller well-targeted niches can lead to much better returns than marketing to one large undifferentiated mass of users.

Highlighted by juanbau

are corroding

Highlighted by gwidianto

Meaning and connection

Highlighted by gwidianto

Social media, in essence, is bumping up against its own ceiling, no longer able to serve the needs of those living within its walls;

Highlighted by gwidianto

Highlighted by smallbizprivacy

on 2009-01-28 by smallbizprivacy

businesses will need to go beyond paying people to Tweet or put up a Facebook page. Social media's new job descriptions will call on subject-matter experts who can plan for relevant interaction within networks and aggregating platforms and bring together products, services, and people.

Social media is morphing into a holistic experience that speaks to people's social needs in new ways.

Highlighted by gwidianto

1. It's About People

Highlighted by smallbizprivacy

1. It's About People

Highlighted by whertha

social media is bringing back the human element to all digital interaction.

Highlighted by gwidianto

People now deliberately seek meaningful connection, self-expression, and a relevant and receptive community

Highlighted by joerg_rech

People now deliberately seek meaningful connection, self-expression, and a relevant and receptive community.

Highlighted by gwidianto

2. Creating Meaning and Value

Highlighted by whertha

2. Creating Meaning and Value

Highlighted by smallbizprivacy

People will be looking to get tangible and relevant value out of their social experience;

Highlighted by gwidianto

People will be looking to get tangible and relevant value out of their social experience; they'll be looking for meaning and for order.

Highlighted by joerg_rech

3. Enabling Convergence

Highlighted by smallbizprivacy

3. Enabling Convergence

Highlighted by whertha

beautifully designed, easy-to-use, searchable, flexible, aggregating platforms

Highlighted by joerg_rech

4. Building a Truly Cross-Platform Experience

Highlighted by smallbizprivacy

4. Building a Truly Cross-Platform Experience

Highlighted by whertha

5. Creating Relevant Social Networks

Highlighted by whertha

5. Creating Relevant Social Networks

Highlighted by smallbizprivacy

social networks that enable them to have meaningful and relevant experiences with each other

Highlighted by joerg_rech

People will create, join, and seek social networks that enable them to have meaningful and relevant experiences with each other. They will measure their return on investment (time spent, level of disclosure, etc.) in replies, comments, their ability to influence, and the value of their learning. Rachel Masters, VP of Strategic Relationships at Ning -- a social network that grew a massive 388% in 2008 -- says, "the Internet is confusing because it can be used to replicate almost any previous medium. Ning addresses this by delivering social networks that allow people to connect around the things they love."

Highlighted by juanbau

6. Innovating in the Advertising Space

Highlighted by smallbizprivacy

6. Innovating in the Advertising Space

Highlighted by whertha

7. Helping People Organize Their "Old" Social Media Ecosystem

Highlighted by whertha

8. Connecting with the Rest of the US and the World

Highlighted by whertha

In the next one to two years, the benefits of social media will cross the chasm and reach the mainstream, not only in the US but around the world -- especially in community-driven regions like Southeast Asia and countries like Brazil, Russia, and Germany. Companies will need to understand the explicit and implicit differences between adoption patterns in different countries and adjust their products to meet these different needs.

Highlighted by smallbizprivacy

9. Preparing for New Social Media Jobs

Highlighted by whertha

9. Preparing for New Social Media Jobs

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10. Making Money

Highlighted by whertha

Social media's new job descriptions will call on subject-matter experts who can plan for relevant interaction within networks and aggregating platforms and bring together products, services, and people.

Highlighted by willrich

on 2009-01-28 by willrich

This idea needs some unpacking...

The next phase of social media will bring plenty of lucrative opportunities. With the rise of aggregating platforms, social networks, and new mobile and location-based features, we're bound to see an increase in targeted and personalized ads, "freemium" packaging, revenue sharing between strategic partners, and a flow from the offline world to online social engagement (such as when real goods complement virtual ones).

Social media has forever changed the way people use technology to interact with others, but it can no longer satisfy people's needs in its current form and must change course.

The new form of social media will be about creating "whole products" and complete experiences, all in real time, across the web, mobile, and live. Each user will be able to create his or her own experience using tools, features, and apps that magically coalesce. People will be able to move seamlessly through information that is available to them anywhere, anytime, sharing rich content with a rich set of groups and networks that they themselves define. Innovative companies that are able to listen to these needs and deliver products based on them will not only survive but thrive in the coming months and years as people eagerly advance on the inviting waters of the new social alchemy.

Highlighted by juanbau

Social media has forever changed the way people use technology to interact with others, but it can no longer satisfy people's needs in its current form and must change course.

The new form of social media will be about creating "whole products" and complete experiences, all in real time, across the web, mobile, and live. Each user will be able to create his or her own experience using tools, features, and apps that magically coalesce. People will be able to move seamlessly through information that is available to them anywhere, anytime, sharing rich content with a rich set of groups and networks that they themselves define. Innovative companies that are able to listen to these needs and deliver products based on them will not only survive but thrive in the coming months and years as people eagerly advance on the inviting waters of the new social alchemy.

Highlighted by leslaur

People will be able to move seamlessly through information that is available to them anywhere, anytime, sharing rich content with a rich set of groups and networks that they themselves define.

Highlighted by smallbizprivacy

Innovative companies that are able to listen to these needs and deliver products based on them will not only survive but thrive in the coming months and years as people eagerly advance on the inviting waters of the new social alchemy.

Highlighted by smallbizprivacy