10 Future Web Trends - ReadWriteWeb
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Saved by 91 people (25 private), first by anonymouse user on 2007-09-05
- Rcsampang on 2008-09-04 - Tags no_tag
- Chorne on 2008-07-13 - Tags future , trends , web2.0 , technology , blog
- Orionindia on 2008-07-03 - Tags internetusage
- Alexstreet on 2008-06-19 - Tags socialmedia , trends , future
- Caoweiyuan on 2008-06-02 - Tags web , future
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5. Attention Economy
The Attention Economy is a marketplace where consumers agree to receive services in exchange for their attention. Examples include personalized news, personalized search, alerts and recommendations to buy. The Attention Economy is about the consumer having choice - they get to choose where their attention is 'spent'. Another key ingredient in the attention game is relevancy. As long as the consumer sees relevant content, he/she is going to stick around - and that creates more opportunities to sell.
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Online Video / Internet TV
This is a trend that has already exploded on the Web - but you still get the sense there's a lot more to come yet. In October 2006 Google acquired the hottest online video property on the planet, YouTube. Later on that same month, news came out that the founders of Kazaa and Skype were building an Internet TV service, nicknamed The Venice Project (later named Joost). In 2007, YouTube continues to dominate. Meanwhile Internet TV services are slowly getting off the ground.
Our network blog last100 has an excellent overview of the current Internet TV landscape, with reviews of 8 Internet TV apps. Read/WriteWeb's Josh Catone also reviewed 3 of them - Joost, Babelgum, Zattoo.
It's fair to say that in 10 years time, Internet TV will be totally different to what it is today. Higher quality pictures, more powerful streaming, personalization, sharing, and much more - it's all coming over the next decade. Perhaps the big question is: how will the current mainstream TV networks (NBC, CNN, etc) adapt?
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As we move forward, personalization will continue to be a gradient; the more you share with Google, the more tailored your results will be."
If nothing else, it'll be fascinating to track how Google uses personalization over the coming years - and how it deals with the privacy issues.
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Public Comment
on 2007-09-08 by annabay21