National Survey Reveals Direct-to-Consumer Advertising is Ach...

Popularity Report

Total Popularity Score: 0

Rank

URL Tag Cloud

Groups (0)

Related Lists

Bookmark History

Saved by 1 people (0 private), first by anonymouse user on 2007-03-21

Jmresearch on 2007-03-21 - Tags industry , pharmaceutical , stats

Public Comment

Public Sticky notes

Pharmaceutical companies are spending billions to achieve a return-on-investment in their DTC advertising. In fact, they spent an estimated $4.5 billion on DTC in 2006, eclipsing 2005 spending by 9%.

Highlighted by jmresearch

consumers are relying more and more upon the Internet to learn about diseases and medications. According to Guideline's survey, 6 of every 10 consumers (58%) utilized the Internet, while 4 in 10 (42%) rely upon commercials or ads in newspapers/magazines.