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How to Craft a Blog Post - 10 Crucial Points to Pause

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How to Craft a Blog Post - 10 Crucial Points to Pause

Highlighted by ellening

Today I want to start a series of posts that will walk you through an alternative workflow for constructing a blog post - one that takes…. time.

Highlighted by ellening

If there’s one lesson that I’ve learnt about writing for the web it’s that a key element to writing successful blog posts is that in most cases they take time to CREATE.

Highlighted by ellening

I emphasize ‘create’ because I think too often as bloggers we ‘PUNCH’ out content as though we’re in a race or under some kind of deadline. It’s almost like we’re on a production line at times - unfortunately the posts we write often reflect this.

Highlighted by ellening

In this series I want to suggest an alternative approach - the crafting (or creation) of content.

Highlighted by ellening

To kick off this series I want to suggest 10 points to pause at when writing a post on your blog. I’ll include a link to each post that follows in this series as I update them

Highlighted by ellening

  • Choosing a Topic - take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers.
  • Crafting Your Post’s Title - perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
  • The Opening Line - first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.
  • Your ‘point/s’ (making your posts matter) - a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read - but if the post doesn’t ‘matter’ to them it’ll never get traction.
  • Call to Action - driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
  • Adding Depth - before publishing your post - ask yourself how you could add depth to it and make it even more useful and memorable to readers?
  • Quality Control and Polishing of Posts - small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.
  • Timing of Publishing Your Post - timing can be everything - strategic timing of posts can ensure the right people see it at the right time.
  • Post Promotion - having hit publish - don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.
  • Conversation - often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.

    • Highlighted by ellening

    Your ‘point/s’ (making your posts matter)

    Highlighted by danardvincente