U.S. Advertising Spending Rose 4.6% in 2006, Nielsen Monitor-...
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Saved by 1 people (0 private), first by anonymouse user on 2007-03-21
- Jmresearch on 2007-03-21 - Tags pharma_ad_industry , stats
Public Sticky notes
Advertising spending for the full
year 2006 rose 4.6% over the same period last year due to gains across
major media, according to preliminary figures released today by Nielsen
Monitor-Plus, the advertising intelligence service of The Nielsen Company.
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Pharmaceutical 14.9 $718,930,994
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The Pharmaceutical industry was the fastest growing
in terms of percent increase over last year (14.9%) and in terms of actual
dollar increase ($719 million).
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