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News & Record Editor: Social Web is a 'Cocktail Party' That's...

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Saved by 6 people (0 private), first by anonymouse user on 2009-06-10


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Learning the social networking skills and establishing that online presence is an investment in your future.

Highlighted by kylemurley

Make no judgments about any service until you've tried it yourself

Highlighted by kylemurley

Any editor who says they don't have time to do these kinds of things is working on the wrong things

Highlighted by kylemurley

they are interested in talking, but not interested in listening

Highlighted by kylemurley

let them know that I am learning from THEM

Highlighted by kylemurley

listen to what others are saying

Highlighted by kylemurley

establish yourself as a person. A real person

Highlighted by kylemurley

converse with people much smarter than you

Highlighted by kylemurley

You don't need to know them, you don't need a fancy title, you don't need an introduction. You simply need to ask a question

Highlighted by kylemurley

Highlighted by willrich

on 2009-06-10 by willrich

Change all the journalism lingo to education lingo and you'll get a sense of what we should be hearing from principals and superintendents.

News & Record Editor: Social Web is a 'Cocktail Party' That's Improved the Paper

Highlighted by kylemurley

News & Record Editor: Social Web is a 'Cocktail Party' That's Improved the Paper

Highlighted by kylemurley

take it as a personal and professional challenge to participate in social media

Highlighted by kylemurley

BECOME PART OF THE SOCIAL WEB. Newspaper executives should take it as a personal and professional challenge to participate in social media: Share photos and video online. Follow industry experts on Twitter. Create a Facebook or LinkedIn profile. This is extremely valuable market research. Learn all you can.

Highlighted by willrich

you can meet new people, hear great stories, learn valuable things

Highlighted by kylemurley

But it is more than that. As the report says, you can follow media experts on Twitter, etc., and learn from their links and their conversation. You can converse with people much smarter than you -- well, I can, at least -- and they'll respond, helping me. You don't need to know them, you don't need a fancy title, you don't need an introduction. You simply need to ask a question. How cool is that?

Highlighted by willrich

on 2009-06-10 by willrich

I would kill to hear more principals talk like this.

And, as a result, you establish yourself as a person. A real person. I hope that the people who connect with me on social networks see me as more than a name on a masthead. I engage with them. I show some personality, to the extent that I have one. I listen to what others are saying and let them know that I am learning from THEM.

Highlighted by willrich

on 2009-06-10 by willrich

This goes back to the post of transparency as leadership. Willingness to learn in public.

But it's an easy obstacle to avoid. You don't want to know what someone had for lunch? Cool, don't follow the people who write those types of things. Follow instead the people who tell you what they think about topics you're interested in.

Highlighted by willrich

on 2009-06-10 by willrich

Der.

I meet people on Twitter every day whom I wouldn't get a chance to meet without it. Interesting, entertaining, fascinating people who bring insight to my business and my community. As a journalist, as an engaged citizen, as a business leader, why wouldn't I embrace that?

Highlighted by willrich

on 2009-06-10 by willrich

As an educator???

First, social networking is a way to get feedback

Highlighted by dpeter19

Three ways that I can think of right now:

Highlighted by willrich

on 2009-06-10 by willrich

These all relate to educators.

Second, it's a tip service

Highlighted by dpeter19

Third, the conversations and the links about issues of journalism, newspapers and digital innovation help me think through ideas that I should be thinking through but normally may overlook

Highlighted by dpeter19

Editors are supposed to be thinking strategically. We're supposed to be thinking about the future. We're supposed to experiment and try new things. We're also supposed to talk to our readers and engage with the community. So, this is part of the job, period.

Highlighted by willrich

on 2009-06-10 by willrich

Educators are...

Any editor who says they don't have time to do these kinds of things is working on the wrong things.

Highlighted by willrich

My day has probably gotten longer, but this is important stuff.

Highlighted by willrich

Find people you know and follow them. Find people you don't know but who live near you or who do what you do and follow them. Jump in. Give it longer than a weekend before you decide if it's good or bad. Be yourself and be engaging.

Highlighted by willrich

Your readers do know more than you; act like it. Respond to others' messages. It's fun. And if you don't find it fun, consider it what an old boss called a "development opportunity." Learning the social networking skills and establishing that online presence is an investment in your future.

Highlighted by willrich

on 2009-06-10 by willrich

Your teachers do too. And your kids. Get with it.

Make your staff members develop their digital brand, too. I would bet that if you asked them how many were on LinkedIn, Facebook, MySpace or Twitter, you'd be surprised at how far behind you are!

Highlighted by willrich