How Social Networking Could Kill Web Search as We Know It - F...
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Saved by 30 people (-4 private), first by anonymouse user on 2008-04-16
- Spmalakh on 2009-01-13 - Tags article , social_web_search
- Ragegirrl on 2008-09-11 - Tags google , facebook , web2.0 , search , trends , privacy , delicious , socialnetwork
- Lajost on 2008-06-12 - Tags facebook , socialnetworking , l@jost
- Cvelis on 2008-06-02 - Tags search , google , collaboration , facebook , analysis , innovation , social , web2.0 , toread
- Markarend on 2008-06-01 - Tags web2.0 , search , socialnetworking
Public Sticky notes
How Social Networking Could Kill Web Search as We Know It
Highlighted by ianchin
“Search, as we know it, is dead.” What he means is that, with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn and even Google’s own Orkut, the next generation of Web users may find what they want by using their social network rather than a search algorithm.
Highlighted by mmarlatt
Search, as we know it, is dead.” What he means is that, with the rise of social
networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn and
even Google’s own Orkut, the next generation of Web users may find what they
want by using their social network rather than a search algorithm. After all,
the people in your online social network should know you better than a
mathematical equation, right?
Highlighted by jwalzer
After all, the people in your online social network should know you better than a mathematical equation, right?
Highlighted by solomen
Until now, the Web has largely been a resource for information organization and
consumption, with the user functioning as a consumer. In this scenario, a search
engine is an ideal tool—you need some information (a restaurant address, the
name of a song stuck in your head), but you don’t know where to find it, so a
search engine is the natural first stop in your online journey.
Highlighted by jwalzer
This, of course, is the online equivalent of what people have been doing for centuries: finding other people with similar interests and forming social cliques, or vice versa.
Highlighted by venura
But what is new is that the interfaces have changed to allow each member of a community to have their own microsite—an identity on the Web that is unique and centralized. And this focus on online identity is what could turn search upside down.
Highlighted by venura
But what is new is that the interfaces have changed to allow each member of a community to have their own microsite—an identity on the Web that is unique and centralized. And this focus on online identity is what could turn search upside down.
Highlighted by solomen
Signals from your friends are better, stronger signals.
Highlighted by jwalzer
But what may turn out to be the strongest signal of all is the footprint you make with your online identity. Consider how much information you voluntarily provide on your Facebook profile. Now imagine if you could combine that with your Netflix renting and Amazon buying habits. Then throw in the suggestions of your friends and the pages you visit the most often. All those various sources of information about you are currently stored in different locations—on your computer’s browser history, on your Facebook page, on the servers for Netflix and Amazon—but just imagine how accurate a search could be if every time you had a query, the mass of data about you that exists on the Internet could inform the results. (Google and Yahoo already do this to a limited extent by tracking your search history to refine results, and surely startups will try.)
Highlighted by venura
But what may turn out to be the strongest signal of all is the footprint you
make with your online identity.
Highlighted by jwalzer
All those various sources of information about you are currently stored in
different locations—on your computer’s browser history, on your Facebook page,
on the servers for Netflix and Amazon—but just imagine how accurate a search
could be if every time you had a query, the mass of data about you that exists
on the Internet could inform the results.
Highlighted by jwalzer
we are essentially meta-tagging ourselves through our social networking memberships, shopping habits and surfing addictions
Highlighted by vahidm
34. RE: How Social Networking Could Kill Web Search as We Know It
The author missed a major point about the Social Web, the use of social bookmarking and tagging as seen with del.icio.us, ma.gnolia, stumbleupon, etc. Whenever I want to search for facts or information on the web. I consider how it might be tagged and then search one of these places. Imperfect to be sure, but it does cut down on a lot of Google's advertising/keyword clutter and all those returns. And whenever I bookmark some page of obscure information, I like to see who else bookmarked it and look at how that person tagged it and what other sites in the same or related category s/he's bookmarked and tagged. That's precisely what a folksonomy is: Local actors attempting to follow simple rules to classify and index what's out there, as those at the top with their ontologies and search algorithms have not been successful. You are right, however, sir, to say that the web continues to emerge.
The author missed a major point about the Social Web, the use of social bookmarking and tagging as seen with del.icio.us, ma.gnolia, stumbleupon, etc. Whenever I want to search for facts or information on the web. I consider how it might be tagged and then search one of these places. Imperfect to be sure, but it does cut down on a lot of Google's advertising/keyword clutter and all those returns. And whenever I bookmark some page of obscure information, I like to see who else bookmarked it and look at how that person tagged it and what other sites in the same or related category s/he's bookmarked and tagged. That's precisely what a folksonomy is: Local actors attempting to follow simple rules to classify and index what's out there, as those at the top with their ontologies and search algorithms have not been successful. You are right, however, sir, to say that the web continues to emerge.
Highlighted by mmarlatt
Public Comment