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Pew Internet: Digital Footprints

Popularity Report

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Digital Footprints: Online identity management and search in the age of transparency 12/16/2007 | MemoReport | Mary Madden Susannah Fox Aaron Smith Jessica Vitak Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago. However, few monitor their online presence with great regularity. Just 3% of self-searchers report that they make a regular habit of it and 74% have checked up on their digital footprints only once or twice.

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47% have searched for information about themselves online, up from just 22% five years ago.

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