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Digging Deeper::Traditional Media Ready to Elevate the Conver...

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Saved by 7 people (0 private), first by anonymouse user on 2008-01-18


Public Comment

on 2008-01-18 by jblossom

Good overview of how news organizations are finally getting with the program on moderating comments on their content. "Big" revelation: maybe registration isn't needed.

Public Sticky notes

Major media sites have started to get the religion of audience participation, but there’s been one big hitch: How do you harness the audience’s knowledge and participation without the forums devolving into a messy online brawl that requires time-intensive moderation?

Highlighted by mccallum

Major media sites have started to get the religion of audience participation, but there’s been one big hitch: How do you harness the audience’s knowledge and participation without the forums devolving into a messy online brawl that requires time-intensive moderation?

Highlighted by mccallum

How do you harness the audience’s knowledge

Highlighted by tbidiigo

What has changed in the last year is that major media companies are no longer arguing over whether they should have comments under stories or blogs; instead, the debate is about how they should moderate them and even highlight the best ones in eye-catching editorial spaces. Many sites are embracing the concept of “news as a conversation,” and trying to create active conversations among reporters, editors and readers online. The New York Times released a more robust commenting function recently, where readers can recommend each other’s comments, and there are “Editor’s Selections” for the best comments in a thread. And last weekend BusinessWeek.com started highlighting one commenter per day on its home page, with a photo of the commenter.

Highlighted by tbidiigo

He likes the way Amazon.com gives people special badges when they use their real name.

Highlighted by tbidiigo

positive reinforcement

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While Byrne doesn’t mind anonymous comments on the site, he wants to make sure that good commenters are rewarded by having their picture placed prominently on the site — making them as prominent as the authors or subjects of stories.

Highlighted by tbidiigo

One of the big arguments in the debate over moderating online comments is that if you start to edit people’s comments before publishing them, you open yourself up to liability in defamation cases. It turns out that’s not actually true.

Highlighted by tbidiigo

One of the biggest challenges with moderating comments is figuring out which comments to accept and which to discard

Highlighted by tbidiigo