I, Cringely . The Pulpit . Google-Mart | PBS
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Saved by 12 people (2 private), first by anonymouse user on 2006-11-18
- Brumbaugh on 2008-03-26 - Tags Web2.0 , google , hardware , infrastructure , internet
- Springnet on 2008-01-17 - Tags awesome , computers , future , google , hardware , interesting , datacenter , colo , isp , springnet , business , *****
- Kandesbunzler on 2008-01-14 - Tags google , internet , business , future , blog , matriarchatVsPatriarchat , shortcut:matriarchatVsPatriarchat
- Mehwolfy on 2007-12-26 - Tags linkdump
- Jangondol on 2007-10-21 - Tags no_tag
Public Sticky notes
Play to your strengths. That's the key to success in any industry. This is the week I promised to explain where I think Google is headed, and playing to the company's strengths is key if they are going to do what I think, which is effectively take over the Internet. Oh they won't steal it or strong-arm us. They'll seduce us into giving it to them. And I am not at all sure that's a bad thing.
Highlighted by joel
Two years ago Google had one data center. Today they are reported to have 64. Two years from now, they will have 300-plus. The advantage to having so many data centers goes beyond simple redundancy and fault tolerance. They get Google closer to users, reducing latency.
Highlighted by jangondol
There will be the Internet, and then there will be the Google Internet, superimposed on top. We'll use it without even knowing. The Google Internet will be faster, safer, and cheaper. With the advent of widespread GoogleBase (again a bit-schlepping app that can be used in a thousand ways -- most of them not even envisioned by Google) there's suddenly a new kind of marketplace for data with everything a transaction in the most literal sense as Google takes over the role of trusted third-party info-escrow agent for all world business. That's the goal.
Highlighted by jangondol
Play to your strengths. That's the key to success in any industry.
Highlighted by jangondol
Google hired a pair of very bright industrial designers to figure out how to cram the greatest number of CPUs, the most storage, memory and power support into a 20- or 40-foot box. We're talking about 5000 Opteron processors and 3.5 petabytes of disk storage that can be dropped-off overnight by a tractor-trailer rig. The idea is to plant one of these puppies anywhere Google owns access to fiber, basically turning the entire Internet into a giant processing and storage grid.
Highlighted by jangondol
Say the containers cost $500,000 each in volume and $500,000 per year to run. That's $300 million to essentially co-opt the Internet. And you know whose strategy this is? Wal-Mart's. And unless Google comes up with an ecosystem to allow their survival, that means all the other web services companies will be marginalized. There will be startups and little guys, but no medium-sized companies.
Highlighted by jangondol
Microsoft can't compete. Yahoo probably can't compete. Sun and IBM are like remora, along for the ride. And what does it all cost, maybe $1 billion? That's less than Microsoft spends on legal settlements each year.
Game over.
Highlighted by jangondol


Public Comment
on 2006-11-18 by alexko