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Viral Marketing - The Meme Epidemic - A Case Study

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The Meme Epidemic - A Case Study

Highlighted by eyalnow

A meme is a virally-transmitted unit of cultural information.

Highlighted by chanelubrin

A meme is a virally-transmitted unit of cultural information.

Highlighted by eyalnow

The most important thing about a meme, and the only way it can survive, is that it’s compelling enough to pass on.

Highlighted by chanelubrin

The most important thing about a meme, and the only way it can survive, is that it’s compelling enough to pass on.

Highlighted by eyalnow

In the online world, memes are the currency of word-of-mouth marketing.

Highlighted by chanelubrin

  • Subservient Chicken - A website where users make an actor in a chicken suit complete various actions by typing commands. Also, a viral promotion for Burger King’s chicken sandwiches.
  • Baitcar.com - Vancouver-area law enforcement agencies set up a series of ‘bait cars’ to catch car thieves. The cars are equipped with video cameras, and the most entertaining of the resulting videos are posted to Baitcar.com, which received 25,000 visitors in its first week.
  • The Shining Redux - A contest held by the Association of Independent Creative Editors led to a clever re-cut trailer for The Shining, turning the film into a feel-good romantic comedy.

    • Highlighted by chanelubrin

  • A few popular sites can spread infections rapidly

    • Highlighted by chanelubrin

    The vast majority of traffic came from over 500 additional, less-popular sites and other sources. A meme builds your web presence one visitor at a time.

    Highlighted by chanelubrin

    Many visitors, for example, transmitted and received the meme through email. Others used online chat clients like MSN or Yahoo Messenger. Ensure your meme is easily explained for these communicators.

    Highlighted by chanelubrin

    Don’t ignore the social bookmarking sites, but don’t obsess over them either.

    Highlighted by chanelubrin

    Be multilingual

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