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Eyetracking points the way to effective news article design

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on 2007-03-16 by christyinsdesign

Based on Jakob Nielson's research on the F-shaped pattern for reading on the web. This shows some specific applications of his principles with results.

Public Sticky notes

What if you could engage users in a story for about half the time, yet have them remember about 34 percent more of the content?

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individuals look at "real people" more than they do at images of models. Most assume that content that features models are advertisements, so they avoid it.

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gender makes a distinct difference on what parts of the photo are stared at the longest

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