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Fonterra to investigate cover-up claim - Agriculture - NZ Her...

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Saved by 1 people (0 private), first by anonymouse user on 2009-04-04


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Fonterra pushed for a public recall earlier but was blocked and New Zealand Government officials intervened to make the problem public this month.

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It said a "PR protection" deal had been negotiated with the Chinese search engine Baidu in which San Lu agreed to buy $640,000 worth of advertising in return for having negative stories blocked from search results. But Baidu reportedly said it had never screened out any related search results about the San Lu case.

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a document entitled the San Lu Crisis Public Relations Proposal was posted on the internet

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