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New Sales Program Pays Facebook Members - New York Times

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a new application aims to inject more commerce into the social playground by paying Facebook members who help merchants sell to their friends.

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All the inventory, order processing and delivery arrangements are handled by the merchants -- just as they would be for any other sale.

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Facebook won't receive a cut of the sales made through Market Lodge

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paying Facebook members to drum up sales could be more effective than advertising, which can cost up to $15 for every $100 in sales.

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Pushman said she will face a new problem: figuring out how to persuade more Facebook members to recommend her products in their personal stores.

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