Well - How the Food Makers Captured Our Brains - NYTimes.com

In “The End of Overeating,” Dr. Kessler finds some similarities in the food industry, which has combined and created foods in a way that taps into our brain circuitry and stimulates our desire for more.

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But today, foods are more than just a combination of ingredients. They are highly complex creations, loaded up with layer upon layer of stimulating tastes that result in a multisensory experience for the brain. Food companies “design food for irresistibility,” Dr. Kessler noted. “It’s been part of their business plans.”

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overeating is not due to an absence of willpower, but a biological challenge made more difficult by the overstimulating food environment that surrounds us.

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