When the Thrill of Blogging Is Gone ... - NYTimes.com

According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.

Judging from conversations with retired bloggers, many of the orphans were cast aside by people who had assumed that once they started blogging, the world would beat a path to their digital door.

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“Before you could be anonymous, and now you can’t,” said Nancy Sun, a 26-year-old New Yorker who abandoned her first blog after experiencing the dark side of minor Internet notoriety. She had started it in 1999, back when blogging was in its infancy and she did not have to worry too hard about posting her raw feelings for a guy she barely knew.

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But then she began getting e-mail messages from strangers who had seen her at parties. A journalist from Philadelphia wanted to profile her. Her friends began reading her blog and drawing conclusions — wrong ones — about her feelings toward them. Ms. Sun found it all very unnerving, and by 2004 she stopped blogging altogether.

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That’s a serious letdown from the hype that greeted blogs when they first became popular. No longer would writers toil in anonymity or suffer the indignities of the publishing industry, we were told. Finally the world of ideas would be democratized!

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“Some of that activity has gone to Facebook and MySpace, and obviously Twitter is a new phenomenon,” he said.

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