Practically Speaking - Small Businesses Take Tentative Steps ...
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Saved by 5 people (0 private), first by anonymouse user on 2009-06-04
- Sarahdillon on 2009-06-05 - Tags no_tag
- Holsmum on 2009-06-05 - Tags Jonny , Brighter , Planet
- Lspiro on 2009-06-05 - Tags socialmedia
- Willrich on 2009-06-05 - Tags business , pres_ideas , shifts , network_literacy
- Mascurioso on 2009-06-05 - Tags no_tag
Public Sticky notes
For more than a year, the Brighter Planet team has been blogging, Tweeting, friending on Facebook and initiating viral marketing campaigns intended to help consumers reduce their carbon footprints.
While most small businesses have not yet embraced social networks as Brighter Planet has, their numbers are growing. According to the April index of Discover Small Business Watch, compiled by Discover Financial Services, 38 percent of owners were a member of an online social networking community, up from 22 percent in October 2007.
Highlighted by willrich
Last week, Shustir.com introduced its virtual marketplace, which was started by two former Lehman Brothers colleagues, Shu Kim and Khanh Pham. “It matters where you spend,” Ms. Kim said, echoing the site’s catchphrase. The goal, they said, is to keep Main Street U.S.A. alive.
“We want you to spend with small businesses,” Ms. Pham said. “By doing so, 80 percent of the money goes directly back to the community.”
Highlighted by willrich
Highlighted by sarahdillon
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