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Web Playgrounds of the Very Young - 20 Mio kids in virtual wo...

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Groups (2)

  • virtualworlds

    Virtual Worlds Research

    1 members,61 bookmarks

    Tag rules: "virtualworlds" PLUS: "articles" (journal style) "news" (newspaper style) "blogposts" "services" (e.g. for Second Life, There etc.)

  • webnews

    Web-News

    1 members,168 bookmarks

    That's my newsfilter. It's bilingual, so some german entries will occur.

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Saved by 1 people (0 private), first by anonymouse user on 2008-01-03


Public Sticky notes

research firm eMarketer, who estimates that 20 million children will be members of a virtual world by 2011

Highlighted by benjamin

Worlds like Webkinz, where children care for stuffed animals that come to life, have become some of the Web’s fastest-growing businesses.

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Club Penguin, > where members pay $5.95 a month to dress and groom penguin characters and play games with them, attracts seven times more traffic than Second Life.

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Nickelodeon, already home to Neopets, is spending $100 million to develop a string of worlds.

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Disney’s biggest online world is Club Penguin, which it bought in August from three Canadians in a deal worth $700 million. At the time, more than 700,000 members paid fees of $5.95 a month, delivering annual revenue of almost $50 million.

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So Disney is pursuing a portfolio approach, investing $5 million to $10 million per world to develop a string of as many as 10 virtual properties,

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Tinker Bell’s world

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will introduce it this summer to help build buzz for “Tinker Bell,” a big-budget feature film set for a fall 2008 release

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Disney’s goal is to develop a network of worlds that appeal to various age groups, much like the company’s model.

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For his penguin, “like for Christmas I bought a fireplace, a flat-screen TV and a Christmas tree,” he said.

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