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This Boring Headline Is Written for Google - New York Times

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Saved by 1 people (0 private), first by anonymouse user on 2008-06-14


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JOURNALISTS over the years have assumed they were writing their headlines and articles for two audiences — fickle readers and nitpicking editors. Today, there is a third important arbiter of their work: the software programs that scour the Web, analyzing and ranking online news articles on behalf of Internet search engines like Google, Yahoo and MSN.

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