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on 2006-04-03 by haagendazs

measurement standard for wom

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Consumer-Generated Media. With solid data-mining technology, superb research and Nielsen’s unrivaled experience in media measurement and client services, we help today’s companies, brands and business professionals better understand the influence and impact of CGM on products, issues, reputation and image.

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tect brands by measuring CGM and listening attentiv

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Our BrandPulse suite of products measure consumer-generated media (CGM) and online word of mouth to help companies understand and track consumer "buzz," including opinions, preferences, issues and coming trends.

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Our BrandPulse suite of products measure consumer-generated media (CGM) and online word of mouth to help companies understand and track consumer "buzz," including opinions, preferences, issues and coming trends.


From your desk, log into a BrandPulse project 24/7 to track data-driven reports, trends and spikes on a range of business needs. BuzzMetrics manages one of the largest reservoirs of online content, including discussion boards, blogs, forums, review sites and Usenet newsgroups.
Or, sign up for a BrandPulse Insight report on a specific topic affecting your brand or industry, including consumer electronics, automotive, pharmaceutical-health, nutrition and television.

Highlighted by ignitesrini

Nielsen BuzzMetrics is the global measurement standard in Consumer-Generated Media. With solid data-mining technology, superb research and Nielsen’s unrivaled experience in media measurement and client services, we help today’s companies, brands and business professionals better understand the influence and impact of CGM on products, issues, reputation and image.

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