MySpace gets 'Hyper' with targeted ads | The Social - CNET Ne...

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HyperTargeting

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which uses the information that members put in their profiles to serve up ads they might actually want to see.

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ividing its users into groups of "enthusiasts" in 10 categories

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With the second phase of HyperTargeting, those 10 "enthusiast" categories have been expanded into more than 100 subcategories

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Liang Wang Jackie