Should your nonprofit launch a blog?

A blog is the absolutely easiest way to provide regularly updated information to your audiences. Because blog creation process is simpler than website creation or print design and production, blogs enable nonprofits to easily publish a stream of constantly updated, linked content. And search engines love fresh content.

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What's very distinct to blogs in the personal voice in which these stories are told.

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Blogs usually feature:

• Brief entries running one-three paragraphs in length.
• One or more columns on the page, with new content added to the largest column.
• Sidebars linking to other blogs, previous posts or other comments.
• Updates added at the top of the blog, so that entries read in reverse chronological order. This approach makes it easy for readers to find the most recent content.
• Lots of links within blog entries (to other blogs, websites, and articles in your e-newsletter, as well as audio and video files). Some blog entries also feature photos.
• Frequent updates, with updating schedules from several times daily to two-three times each week.

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