Plant Seeds Online to Cultivate Your Brand | Marketing Profs ... - About

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Saved by 1 people (0 private), first by anonymouse user on 2008-03-02

Rjleaman on 2008-03-02 - Tags marketing , media , networking , social , web2.0

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on 2008-03-02 by rjleaman

"Whether you’re branding yourself or a product, it’s a good idea to consider planting seeds around the web so you can connect to more people in more places."

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What else has Jeep done well? Throughout the Jeep Community site, they point visitors to pre-existing groups, so an enthusiast can join an on-going discussion. They pull in Jeep-related articles and news, which visitors can subscribe to. They steer people to events and appearances, so fans can gets their Jeep fix. In other words, Jeep has planted seeds of their own, and is also “watering” seeds planted by others.

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Plant Seeds Online to Cultivate Your Brand | Marketing Profs ...