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Mobile Web traffic going off-deck: Research - Mobile Marketer...

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Saved by 1 people (0 private), first by anonymouse user on 2009-05-01


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In the first quarter of 2008, BlackBerry represented 17.33 percent of mobile Web traffic and iPhone only 9.1 percent, but by year-end, BlackBerry represented 23.98 percent and iPhone grew to 22.98 percent

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The percentage of traffic driven from mobile search engines is slowly growing from 7.51 percent in the first quarter of 2008 to 8.85 percent in the fourth quarter of the same year, while the percentage of traffic coming from carrier decks has continued to drop from 53.4 percent to 36.91 percent year-over-year

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More and more mobile Web traffic is going “off-deck,” opening the mobile advertising channel to more inventory and fewer restrictions

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