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Micro Persuasion: Three Internet Careers That Soon Won't Exist

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Saved by 15 people (-3 private), first by anonymouse user on 2008-03-23


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on 2008-03-24 by takuya514

Knowledge on the web isn't special but necessary. Now-thriving internet jobs will wane in the near future when any specialists in any field know how to deal with the web. So, we need to acquire both internet literacy and speciality. Great article, by the way.

Public Sticky notes

careers in medicine and law - formerly bankable lifetime gigs - have lost their luster.

Highlighted by takuya514

College grads instead are pouring their resources into trying to create (or join) the next Facebook or MySpace

Highlighted by takuya514

Digital is going to become part of almost everyone's job.

Highlighted by takuya514

The web has finally become the dominant marketing and media platform and where everyone is largely focusing their resources. It's "the new normal.

Highlighted by takuya514

there will be less of a need for digital specialists across many industries. Some of these jobs won't exist in their current form within a couple of years. They will be integrated into broader roles. Everyone will be expected to know how to navigate the online landscape if they want to have a thriving career.

Highlighted by takuya514

The web has finally become the dominant marketing and media platform and where everyone is largely focusing their resources. It's "the new normal." To me, this means that there will be less of a need for digital specialists across many industries. Some of these jobs won't exist in their current form within a couple of years. They will be integrated into broader roles. Everyone will be expected to know how to navigate the online landscape if they want to have a thriving career.

Here are three such jobs that will soon be integrated into other roles...

Highlighted by trishussey

This naturally leads to the next question - who should "manage" these sites? Is it the social media specialist or someone in PR with specific vertical sector expertise who also gets digital? My strong feeling is that it's the latter.

Highlighted by takuya514

Net I believe that hiring someone just to "manage" social media is a luxury that companies will integrate into broader marketing communication roles.

Highlighted by takuya514

Just as with social media consultants and online ad sales, the need for such specialists will soon fade. Every agent will need to know how to identify and talent from the web. The line between digital and traditional will be obliterated as more amateurs recognize that they can market themselves using the web and will forgo going on auditions.

Highlighted by takuya514