MediaPost Publications - Study Finds Online, Trade Shows Domi...
Popularity Report
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"When web development, search engine marketing and webcasts are combined, marketers today are spending 47 percent of total budgets on online tactics
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The No. 1 lead source cited by the survey's respondents (24%) was their own Web site, followed by search engines (19%). Asked where their "best" leads came from, 15% of respondents cited "online" and "trade shows."
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