Media Philosopher » Why Social Media Measurement is like Gour... - About

Popularity Report

Total Popularity Score: 0

Rank

URL Tag Cloud

Groups (0)

Related Lists

Bookmark History

Saved by 3 people (-2 private), first by anonymouse user on 2009-02-05

Yassinelhassani on 2009-06-09 - Tags Social_Web , Article
Abrudtkuhl on 2009-02-05 - Tags getanewbrowser , roi , social media , web strategy
Jacoutofthebox on 2009-01-05 - Tags socialmedia , roi

Public Comment

Public Sticky notes

“How do you measure social media?”

Highlighted by yassinelhassani

look at traditional media and its measurement

Highlighted by yassinelhassani

traditional media has primarily held a single role or purpose, to disseminate one-way information to potential customers

Highlighted by yassinelhassani

two intermediary metrics: reach & frequency. You basically know how many people receive the publication, how often, and perhaps some information about the reader demographics. Everything else has largely been a derivative of these two metrics.

Highlighted by yassinelhassani

the traditional metrics as intermediary because they do not directly measure or represent results associated with the end goal (ex: what awareness did it create, what sales did it drive, what new relationships did it establish

Highlighted by yassinelhassani

this traditional medium is not directly measurable, we don’t know what “actually happened” as a result of our paid or earned message. Did the message get noticed, or generate conversation, or cause word-of-mouth propagation, or increase brand advocacy, or was it largely ignored?

Highlighted by yassinelhassani

It isn’t just a medium with a message, but it is also a medium which contains and records actions. The same questions that I posed above are now much easier to answer: did my message get noticed, or generate conversation, or cause word-of-mouth propagation, or increase brand advocacy?

Highlighted by yassinelhassani

omments, inbound links, votes, views, likes, bookmarks, favorites, tweets, re-tweets, social graph connections,

Highlighted by yassinelhassani

measurable both on page (directly connected to your content) and off-page (located in other places, but related to your content) plus they can all be measured temporally adding that important perspective of time: velocity, transience, sustainability/stickiness,

Highlighted by yassinelhassani

Technorati started things off for blogs with a measure they labeled “Authority” which is based on inbound links to blogs (directly measurable). Technorati counted them up over a specific time span and called this Authority

Highlighted by yassinelhassani

concept of topical influence

Highlighted by yassinelhassani

Does a blogger who has more unique commenters, engagement, and two-way on-topic conversations in the comments of his posts have more influence?

Highlighted by yassinelhassani

there will never be a single standardized metric for measuring social media.

Highlighted by yassinelhassani

on social media measurement, “There can be no standard because there is no standard goal for communications

Highlighted by yassinelhassani

If my business goal is to determine who I should be building relationships with online regarding a specific topic

Highlighted by yassinelhassani