Silverpop Takes Email Marketing Social
Popularity Report
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Saved by 1 people (0 private), first by anonymouse user on 2008-10-04
- Oldude59 on 2008-10-04 - Tags silverpop , email , social , networking
Public Sticky notes
Silverpop's new Share-to-Social feature allows
marketers to quickly turn emails into socially-enabled viral messages.
With a click, marketers can place links within an email allowing
recipients to easily post the message to their profile page on Facebook
or MySpace, where friends can see the message, make comments and even
post the email on their own profile pages.
Highlighted by oldude59
One of our
emails was posted on 50 different social network profile pages. That
kind of customer endorsement turns our email 'push' marketing into a
powerful 'pull' campaign."
Highlighted by oldude59
And
Silverpop's enhanced reporting capabilities enable marketers to identify
which of their email messages have gone viral, allowing them to track
message activity at a granular level and target future messages based on
that information.
Highlighted by oldude59
Public Comment