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louisgray.com: 40 Key Elements to Getting Started In Social M...

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20) Never fly blind. You must know where your traffic is coming from. Install analytic software, such as Google Analytics. It’s a good idea to have at least two stats packages installed and running. All analytic software is not created equal. They all have the same purpose, but vary in their reporting and tracking methods. Results will vary to an extent, and comparison of multiple data sources is vital.

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21) You have linked out to many bloggers, some are noticing and linking back. But how do you know? The answer is simple, set up Google Alerts to track mentions of your blog.

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