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louisgray.com: The Five Stages Of Early Adopter Behavior

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Saved by 12 people (0 private), first by anonymouse user on 2008-06-12


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1. Discovery, QA and Spreading the Word

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2. Promotion and Collaboration

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3. Mainstream Use and Engagement

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4. Sense of Entitlement, Nitpicking and Reduced Use

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5. Migration to Something New, Call to Move Followers

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The adopter will, at this point, start heaping lavish praise upon the new product, in a quest to assert their dominance, and prove that they can, again, make a service successful

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and to prove that all their belly-aching in the preceding months was valid.

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