The Long Tail: You may be on Facebook, but the money's in the...
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Saved by 7 people (2 private), first by anonymouse user on 2008-05-09
- Andreanne on 2008-05-23 - Tags longtail
- Ericstuff on 2008-05-13 - Tags business , marketing
- Jonalexander269 on 2008-05-13 - Tags facebook , socialnetworks , CPM , onlineadvertising , monetization , longtail , statistics , myspace , trends , marketing , marketingspend
- Zoharma on 2008-05-12 - Tags advertising , business , economics , marketing , facebook , media , network , socialnetworks , web2.0 , myspace , longtail
- Smpark on 2008-05-12 - Tags socialnetwork , longtail , markitplace
Public Sticky notes
Sure, the traffic today is still mostly going to Facebook and MySpace. But as they struggle to target ads based on the faint signals of consumer behavior in a generic social network, the smart money is going to the niche sites, where laser-focused content and community makes targeting easy. The Long Tail of social networks isn't just more satisfying if your community is actually about something, it's richer, too.
Highlighted by phughes
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