Branding, the Most Important Factor of | Jacob Morgan's Marke...

So what’s the difference between branding fifty years ago and today? What’s the most important factor for successful brand building? One word, relationships. That’s right, relationships. It’s not about how many people you reach, how many impressions you get, or how many times your commercial plays on the television. It’s about the conversations you are having with people, it’s about the relationships you are building. Your customers are your friends, treat them as such.  Your brand should be a massive relationship builder.  Branding is becoming less and less about sitting behind your computer and writing press releases.  Branding is becoming more about in person interaction, about face to face contact, and about one-to-one marketing.

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