Special preview: DEMOfall '07 highlights

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Saved by 3 people (-1 private), first by anonymouse user on 2007-09-24

Maggie_diigo on 2007-10-01 - Tags demofall07 , diigo , review
Swanlin128 on 2007-09-24 - Tags diigo
Techdude on 2007-09-24 - Tags 2007 , cover , demo , diigo

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A new crop of startups take the stage to pitch their wares, and as usual, the accent is on Web 2.0 and collaboration

Highlighted by maggie_diigo

Access to and the sharing of information is this year's theme with companies demonstrating tools for team collaboration, tracking online information, information filtering, and a technology that is harder to explain than use: Turning the Web in a participatory medium for bookmarking, clipping, and discussion sharing.

Diigo is both the name of the product and the company that turns a Web site into a "participatory" site, according to Wade Ren, CEO and co-founder. "Diigo doesn't need enterprise adoption to work, but the more people who do adopt it, the better it is," says Ren.

Diigo allows users to highlight portions of a Web site and add comments, using the design concept of a sticky note or a cartoon bubble. The note is persistent, so next time the user opens the site, the note will be there. The tool is a browser plug-in that can be downloaded and placed in the IE or Firefox tool bar. While wikis like Wikipedia make sets of pages writable and editable, Diigo makes the entire Web a writable media, according to Ren.