Solo Entrepreneurs: Big Bucks From Tiny Computing Startups --...

Call them lifestyle businesses. People-less enterprises. Solo entrepreneurs. Workers like Bradbury are becoming increasingly common as the Internet matures, software-as-a-service (SaaS) is more reliable, outsourcing becomes more commonplace, and customers and user communities begin to shoulder more of the work of keeping operations going. Such companies get big results by thinking small -- from an organizational perspective, that is. From a revenue perspective, they're quite ambitious.

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"The no-employee business springs from the notion that there are two spheres: a manager/contributor sphere and a passion sphere," said Terri Loier, founder of WorkingSolo.com, a Website devoted to the challenges facing one-person businesses. There are many people who love to live in their passion sphere. They really don't want to build a big business by hiring lots of other people --although that doesn't necessarily mean they don't think big in terms of dollars."

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