At Procter & Gamble, The Good And Bad Of Web 2.0 Tools -- Ent...

How about e-mail, which Schueller describes as the biggest barrier to employee use of more interactive and effective tools. "As a sender of an e-mail, I control the agenda of everyone around me," Schueller says. E-mailers decide who has permission to read a message, and the Reply To All button ensures that peripheral participants will be prompted long after they have lost all interest. Blogs, in contrast, beg for comments from those most interested. Schueller also faces the harrumphing of employees who see anything other than e-mail as an addition to their workloads. "We consistently hear that information posted to the intranet is incremental work," he says.

Highlighted by driessen

Now they ask me how these tools can integrate with their existing content management systems,"

Highlighted by driessen

In 2005, P&G laid plans for a Microsoft-centric collaboration initiative, with instant messaging, unified communications, and presence using Live Communications Server; Web conferencing with Live Meeting; and content management and collaboration via SharePoint. About 80,000 employees use Microsoft IM, and 20,000 have moved to Outlook. P&G has a few SharePoint sites running, and the major rollout begins in August.

Highlighted by driessen

with social networking tools like Lotus' Connections and Microsoft SharePoint Server 2007's support for blogs, wikis, and calendar sharing--many companies are concluding that one platform won't be enough.

Highlighted by driessen