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Creating my kind of store ::Kurt Deneen : june 2005 ::IMAGES ...

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Saved by 1 people (0 private), first by anonymouse user on 2008-03-26


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As retailers shift from mass marketing to targeting specific groups of consumers, they're becoming increasingly innovative.

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The growing trend in retailing is to move away from a centralised organisational structure that manages all marketing, assortment, and distribution channels to a decentralised approach.

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Consumers are now demanding the same level of service from other retailers, including brick-and-mortar stores.

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