Intangibles Mismanagement and the Current Crisis
Popularity Report
 |
|||
|
|||
|
|||
|
|||
|
|||
|
Rank
URL Tag Cloud
Bookmark History
Saved by 1 people (0 private), first by anonymouse user on 2008-10-04
- Bertrandduperrin on 2008-10-04 - Tags crisis , intangible , intangibleassets , management , intangiblesmanagement , investments , intellectualcapital , financialanalysis
Public Sticky notes
Most businesspeople continue to focus on financial analysis. If the balance sheet and income statement look good, the reasoning goes, we should be in good shape. But financial results are about the past. The future comes from those intangible assets I mentioned earlier: people, management, processes, brand and customers. In this crisis, bad management and bad process pulled down the brand, the financials and, in some cases, the whole company.
Highlighted by bertrandduperrin
How will American businesses find their way out of this mess? It certainly won’t be by building factories or new machines. The answer will come from the use of technology and knowledge-those same intangible assets (people, management, processes, brand and customers) can and will be leveraged to improve existing businesses and create new ones.
Highlighted by bertrandduperrin
The successful companies will re-tool themselves. They will learn that intellectual capital is the new factory. That factory is filled with technology-enabled business processes that leverage the brilliance of their people and their customers. They will see their businesses as networks that bring together the best resources inside and outside their corporate walls. They will find new ways to measure, manage and monetize their intangibles. They will know that good intangibles management will lead to innovation and growth.
Highlighted by bertrandduperrin
Public Comment