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Saved by 1 people (0 private), first by anonymouse user on 2008-10-02
- Coolcatteacher on 2008-10-02 - Tags education , curriculum , technology
Public Sticky notes
You can ask them what they noticed, but self reporting of this sort is notoriously inaccurate – if you ask people to point to what they look at, and meld that with an eyetracking overlay of where their eyes actually went there is a startling gap.
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applied eyetracking methodologies to measure the attention-drawing effects of new and newly modified elements of search results pages.
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there is a strong correlation where people look and where they click on search results pages
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They look a bit like hurricane maps. People get most excited about findings where the gaze patterns are highly organized... and look a bit like a well-formed hurricane.
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The visual design works!"
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So, the visual design objective of a website is to draw your attention to move around the page.
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longest looking times may not. In fact, longest looking times can, in some cases, reflect multiple lookbacks and dwell time indicating confusion or uncertainty about a next step, a label or an interaction.
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If there is no fixation we cannot possibly process the content. If there is no fixation we can't be influenced. Amazing, but the part we should pay attention to in our eyetracking results is probably the area that is NOT highlighted!!
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