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RIP: ROI :: Blog :: Headshift

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  • If we increase the capability of our staff to connect with information, expertise and colleagues and/or clients
  • Then they will be able to improve and innovate our products, services and processes
  • Then the customer will be delighted and customer loyalty will improve, and
  • We will keep/get more business, which has a positive impact on our finances.

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Adopting an holistic approach to evaluation, based on the multiple BSC perspectives, will highlight a range of behaviours and outcomes which need to be targeted, not just the financial ones. 

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Early measures may include simple activities like number of pages created or edited, number of posts, comments or views, or number of (different) users contributing content, reduction in email volume and associated time savings (e.g. fewer distracting blanket emails).  However those measures only give part of the picture - they do not indicate why people are doing what they are doing or what the effect of the behaviour is on organisational structure, culture and profitability.  So, as the implementation matures, it would be useful to assess changes (if any) to organisational routines, levels and structure of communications, and workflows, as well as asking people about the attitudes and behaviours behind their activities. 

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