Groundswell
Popularity Report
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URL Tag Cloud
Bookmark History
Saved by 73 people (-22 private), first by anonymouse user on 2008-03-21
- Lis186 on 2009-11-02 - Tags forrester , tools , research , social , metrics , groundswell , media , profiling
- Emisare on 2009-10-21 - Tags Tools and Reference
- Carolecrm on 2009-10-20 - Tags no_tag
- Jererinne on 2009-10-15 - Tags forrester , tools , research , social , media
- Matturn on 2009-10-12 - Tags social media , forrester
Public Sticky notes
What's The Social Technographics Profile Of Your Customers?
Highlighted by williamdoust
Highlighted by williamdoust
on 2009-09-14 by williamdoust
This is part of the corresponding Groundswell book: http://bit.ly/groundswell-forrester-book
on 2009-09-14 by williamdoust
related post with some visuals: http://bit.ly/related-gswell-post
on 2009-09-14 by williamdoust
dna of socialmedia strategy (bare bones): http://bit.ly/dna-socialmedia-strategy
on 2009-09-14 by williamdoust
discussion video on socialmedia: get the visual feel... http://bit.ly/ZerpU
a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.
Highlighted by whertha
Features of this profile:
- For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.
- Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
- The white marks indicate the same percentages for the whole population of the country selected.
- The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
- The message "No data available" appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to "Not specified".
Highlighted by markuos
Any use of data and charts generated from this site must include the following citation: Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Highlighted by markuos
Public Comment
on 2008-04-07 by brianddrpm