A Corporate Guide For Social Media - Forbes.com
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Saved by 11 people (0 private), first by anonymouse user on 2009-07-03
- Krishnan on 2009-11-23 - Tags socialmedia , corporate , guide , corporateguide
- Cartercross on 2009-08-02 - Tags social , media , guide
- Georgeseybold on 2009-07-20 - Tags no_tag
- Greatwoods on 2009-07-16 - Tags socialmedia , business
- Dpbailey on 2009-07-09 - Tags socialmedia , web2.0 , forbes
Public Sticky notes
Whether you call it Web 2.0, the social Web or any other neologism, the new network economy is about communities, collaboration, peer production and user-generated content. It is a place where business reputations are defined by customer opinions and ratings, where press is delivered by independent bloggers, and product development and insight is driven by customers.
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If you are an executive, keep in mind two points as you gear up your social media strategy: First, social technologies including blogs, social networks and Twitter are communication tools. That means a company's social media approach must integrate with its existing communications channels and goals. Second, if you think these guidelines don't apply to you, you are probably already on the endangered species list.
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Social Web Guiding Principles for Employers
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Leaders should model the behavior they would like to see their employees take.
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A corollary to this rule: don't delegate social media to interns or people who can't possibly represent your culture and brand.
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If your employees are using Facebook at work, they are also likely checking work e-mail after dinner or at odd hours of the day. Don't ask them to give up the former if you expect them to continue the latter.
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Begin with a set of possibilities first (increasing awareness, improving customer service, gaining customer insight and so on) then draw up a list of worst-case scenarios (bad mouthing the company, inappropriate language, leaking IP, to name a few).
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Social Web Guiding Principles for Employees
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