the tsunami is on its way. There are crumbling foundations that will not withstand the force. And there won’t be armies bearing humanitarian aid in the aftermath.
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“We don’t own the brand the way we used to; consumers own it. It’s not about claims any more. Consumers don’t want to be preached to. It’s about a dialogue and discovery, giving people the chance to comment,” he says. “We see it as more of a consumer site than our site.
Highlighted by willrich
on 2008-03-19 by willrich
Ford Motor Company executive.
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