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Have Students Graduated from E-Mail? - eMarketer

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Saved by 5 people (-1 private), first by anonymouse user on 2008-12-15


Public Sticky notes

Have Students Graduated from E-Mail?

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More than six out of 10 US high school and college students surveyed “never” or “hardly ever” read marketing e-mails, according to an October 2008 survey by eROI.

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Although texting was named as the favorite way to communicate by the largest percentage of respondents, e-mail was second, cited by 26% of students.

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texting was named as the favorite way to communicate by the largest percentage of respondents, e-mail was second, cited by 26% of students.

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Preferred Communication Methods of US High School and College Students, October 2008 (% of respondents)

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Daily Online Activities of US College Student Internet Users, 2007 & 2008 (% of respondents)

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