Are Young Adults Really Brand-Resistant? - eMarketer
Popularity Report
 |
|||
|
|||
|
|||
|
|||
|
|||
|
Rank
URL Tag Cloud
Bookmark History
Saved by 4 people (0 private), first by anonymouse user on 2008-11-20
- Mnegrini on 2008-11-28 - Tags youth , research
- Filibertoselvas on 2008-11-20 - Tags Social , Media
- Eliaske on 2008-11-20 - Tags children , young , online , behavior , wordofmouth
- Argosmedia on 2008-11-20 - Tags Brands , Branding , Online Advertising , Advertising
Public Sticky notes
“They are more than just ‘comfortable’ with brands,” said Julian Rolfe, global manager at Synovate, in a statement. “They want to associate themselves with brands they see as ‘cool’ and this is why we see them uploading clips to their social networking sites and IM services.”
Highlighted by argosmedia
Highlighted by filibertoselvas
Highlighted by argosmedia
Showing that students do still consider traditional media relevant, TV and magazine ads also ranked highly—higher, in fact, than online ads and sponsored Web applications.
Highlighted by argosmedia
Public Comment