Social Media and E-Mail Spending to Rise
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Saved by 1 people (-1 private), first by anonymouse user on 2008-05-29
- Pgillin on 2008-05-31 - Tags daily_reading , advertising , research
Public Sticky notes
More than three-quarters of marketers surveyed said they will increase
their social media spending during the next three years, according to Eloqua's
"State of the Marketer" report. A full 74% said they plan to increase
their direct e-mail spending while about two-thirds will spend more on mobile
texting and SMS.
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