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Saved by 2 people (0 private), first by anonymouse user on 2007-12-17

Pgillin on 2007-12-17 - Tags facebook , video , research
Kathydragon on 2007-12-14 - Tags social , networking , advertising

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on 2007-12-17 by pgillin

eMarketer says that 32% of online adults use social networks at least once a month and that the figure will grow to nearly 50% by 2011. Among teens, usage is already well over half and will near 85% by 2011. Social nets clearly offer a level of connection that conventional news and information sites don't.

Allan Cattier, Director of the Academic Technology Group at Emory University gave a mind-blowing statistic in his presentation to the Communintelligence Executing Social Media conference in Atlanta last month. He said Emory had surveyed its freshman class and found that more than 80% of the students log on to Facebook 18 or more times a day. Imagine how our institutions will be shaped by this trend in coming years. He also showed a compelling video called "A Vision of Students Today" created by Michael Wesch in collaboration with 200 students at Kansas State University. See below.

The Promise of Social Network Advertising - eMarketer

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on 2007-12-17 by pgillin

on 2007-12-17 by pgillin

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