Elearning! Magazine

“The e-learning and knowledge segments are lagging some of the other segments in terms of Web 2.0 tools and technology becoming mainstream,” says Joe Lichtenberg, vice president of business development for Eluma, an emerging Web 2.0 developer and marketer. “In the past, a lot of the tools for knowledge management were more structured, rigid and hierarchical than the Web 2.0 technologies, which are just begging for engagement. E-learning enterprises are ripe for reaping the benefits to be gained from Web 2.0 technologies.”

Yet enterprises that embraceWeb 2.0 elearning tools should have no difficulty integrating them into the workplace, according to Richard Buck, Eluma’s CEO.

“The efficiencies that an enterprise can reap are extremely great,” he notes. “When enterprises find out that users can do it themselves, they can pick up Web 2.0 technologies the next day. They don’t bury it for two years — it just gets done.”

Because the domestic economy and workforce are becoming more knowledge based, the market for Web 2.0 applications is enormous.

“A couple of dynamics are working to accelerate the rate that organizations are looking at Web 2.0 tools,” says Lichtenberg. “One is that knowledge workers are more pervasive in all industries. Knowledge workers need better, more efficient, more seamless ways to capture their research as an integral part of their daily activities, not as an additional set of steps that will slow them down — especially in a collaborative environment. There’s also been an influx of Gen-Y workers who are used to working with Web 2.0, so bringing those kinds of tools to the workplace is a no-brainer.”

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